Maps
A gray pin where your pin should be. The three agents above you have photos, hours, and a button that says Call.
Yelp
Nothing there. And the rules are backwards from Google: asking for reviews on Yelp is against them.
The listing is you.
Every referral looks you up before they call. Most of them find nothing at all.
See my report
Free. Built by a person, not a bot.
A search for this agent returns a thin page of links, no business profile, and nowhere to book.
Animation: a page of search results for an agent's name, containing no business profile at all, is crumpled into a ball of paper and dropped into a wastebasket.
You did the hard part. You earned the referral. Then they Googled you.
The relationship got them to look. What they found decided whether they called. That part is fixable, and it is the only part we do.
They do not stop at Google.
A referral pokes around before they call. Here is where your name comes up short, in the order they usually check.
The AI answer
Someone asks an assistant for a good agent in Scottsdale. It answers with three names and a tidy summary. You are not in it, and there is no second page to lose on.
Zillow and realtor.com
A profile you have not opened since your license photo. Two sold listings, both from a while ago.
The first screen is the whole conversation now.
Roughly 68% of Google searches now end without a click. When an AI summary appears, clicks on the regular results drop by about half. And real estate is the hardest hit local category anyone has measured: AI answers show up on as much as half of local agent searches.
None of that is a reason to panic. It is a reason to be the thing that gets summarized. The agents being named in those answers are not better than you. They are just easier for a machine to describe.
Sources: Similarweb panel data by way of SparkToro, 2026. Pew Research, 68,879 real searches, 2025. Whitespark local search study, 2025.
We build you a storefront and then we keep the lights on.
Claim it and get it verified
We find whatever exists in your name, claim it under your ownership, pass verification, and fill in every field Google gives you. You keep the keys. We are a manager on your profile, never the owner.
Typical: 7 to 21 days, most of it waiting on Google.
Make it worth finding
Real photos, the services you actually offer, the areas you actually work, and a way to book you. Then the review engine: a direct link, a QR card, and a request that goes out after every closing.
No incentives, no filtering, no gating. Those are illegal and we will not do them.
Keep it alive every month
Listings, closings, open houses, and market notes posted on a cadence. Reviews answered. Photos refreshed. Then a report that shows what moved and what we are doing next.
You approve anything that goes out in your name.
What actually changes.
Three illustrations of the same profile, before and after. Drawn, not screenshotted: we do not have client results to show yet, and we are not going to invent any.
Before
No profile found
After
Complete, verified, bookable
The profile
Every field filled, real photos, services, hours, and a booking path.
Before
0
reviews
After
47★
and one more after every closing
The reviews
A compliant request after real closings, and every review answered.
BeforeAgent AAgent BAgent C
AfterYouAgent AAgent B
The answer
Enough consistent, public, checkable detail that an assistant can describe you at all.
Illustrations. Not screenshots, not client data.
Pricing, the way you would want it explained to you.
One setup, then pick how much upkeep you want. Cancel whenever. No contract, because a contract is how you keep clients who want to leave.
Storefront setup
Claim or create, verify, build it out, connect it, and hand you a summary of what exists and where. One time.
$350introductory, $500 after
| Monthly | Open $99 | Main Street $249 | Concierge $449 |
|---|---|---|---|
| Profile posts | 2 a month | 4 to 6, plus listings and closings | 8 or more, full content engine |
| Reviews | Link and templates | Requests after closings, replies drafted | Managed end to end |
| Photos | You send, we post | Monthly refresh | Sourced and branded |
| Third party profiles | Not included | Kept consistent | Managed, Yelp rules included |
| AI visibility check | Not included | Quarterly | Monthly, in the report |
| Time with a specialist | Quarterly call | Monthly call, priority replies | |
| Report | Monthly numbers | Numbers and what we did | Numbers, what we did, what is next |
Prices are current and apply to a single agent. Teams and offices are quoted separately.
What we will never sell you.
Most of what gets sold to agents in this category is either useless or against the rules. Here is our list, so you can hold us to it.
- Fake or incentivized reviews
- Federal law, and it is the fastest way to lose the profile.
- Review gating
- Filtering unhappy customers out of the ask is against Google policy.
- Geotagged photos
- Tested twice by independent researchers. It does nothing. Google strips it.
- Bulk citation blasts
- Stopped mattering for ranking years ago.
- A keyword stuffed business name
- It works, it is against the rules, and a competitor can report it.
- Guaranteed rankings or leads
- Nobody can promise this. Google says so in writing.
Who does the work.
A small team of specialists who only do this, running the same governed checklist on every profile: 57 steps, each with a policy check and a proof requirement. You get one person as your contact, and they do not hand you off.
Nothing here is automated into your accounts. Anything that goes out in your name gets your approval first.
Start with the comps.
You would never price a house without pulling comparables. We will do the same thing for you: your online storefront next to the three agents winning your market, what is different, and what to fix first.
Free, and a person builds it. Scottsdale and Phoenix first, other markets as we grow.